Summer Camp Marketing Technology

Summer Camp Marketing Technology & Consulting

Enhance the Relationships That Drive Your Camp Business

The Camper Machine Process

Your go-to partner for all things summer camp marketing. With years of experience in the camp industry, we specialize in creating customized marketing strategies that drive camper enrollment and retention.

1 CAMP COMMUNICATION AND MARKETING AUDIT

Our exhaustive “engine audit” is a 200-point checklist that will diagnose performance issues in your camper recruitment and retention process.

2 camp marketing opportunity report

Our analysis of your camp marketing audit, will be summarized to share key strategies and tactics you can leverage to elevate your camper machine.

3 marketing and sales action plan

Using what we’ve learned about your camp’s team and available opportunities we’ll custom tailor a technology and consulting plan to meet your needs.

Create more meaningful conversations with parents

We Make It Easy for Prospective Families Get to Know You!

The #1 Summer Camp Marketing Problem

You know that parents aren’t going to just start calling the office again like they did decades ago. You also know that the modern parent expects some level of technology to assist them in everything they do, even searching for a camp. Do you want more meaningful conversations with parents? More than a chat question of “dates”?

Our Camp Marketing Officer Solution

We join your team (temporarily) to create custom solutions that work for your camp, your directors and your full-time team. Our collaborative process of providing a fractional CMO (Camp Marketing Officer) is a winning formula. Hear some of the feedback we’ve received from our clients.

Pro-Services for Summer Camp Marketing

We push summer camps towards growth and success with effective marketing automations, and engaging social media campaigns. Maximize your camp's potential with our professional services.

MARKETING AUTOMATION

Automated marketing systems that saves time and improves efficiency.

EMAIL CAMPAIGNS

Create compelling email campaigns to inform and pique the interest of prospective campers.

GOOGLE & SOCIAL MEDIA ADS

Target the right audience with expertly managed ad campaigns on Google and social media platforms.

CMO PRINCIPLES

Learn What to Say, How to Say it and Who to Say it To.

Far and away, the greatest benefit to summer camps that engage with our marketing and technology consulting is the impact that we have immediately with camper enrollment and retention.

However, just like the impact of camp expands over time, our ultimate goal is for you to replace your Fractional CMO. That’s right we want to teach and train you to utilize our guiding principles of Summer Camp Marketing. We want someone on your full-time team to be the Camp Marketing Officer. We’ll always be around to help out, but eventually, you’ve got to take the lead.

What Our Clients Are Saying

Consulting, Presenting or Podcasting

Whether we are presenting at ACA Tri-State or for a private group event or a podcast, we always bring our CMO Principles every where we go.

You made it easy to understand importance of what Camper Machine does and what the future of marketing looks like. I really like how you collaborate and train the camps to become more independent with it as well, and not have to rely on you 110% of the time like other consultants and companies do.

Eric and his team are great! They take care of everything that relates to getting kids to camp. This way, we can show up and be fully present with the kids at our camps. They tell us exactly what we need to know and do a great job planning & producing all of the content.

Eric and the Camper Machine system is really impressive. Not only have they figured out how to make all the marketing and sales stuff work together, but Eric and his team are really Camp people too. It's very important that he's started a camp from scratch like me.

This was a great session. This session could easily be the start of its own track with sessions specifically on pivot tables, Google Ads, CRM's etc... We need more of this and a bigger focus on marketing at the conference!!

Eric has really created something special. I love seeing all the data that tells the story of our marketing funnels. We're light years ahead since we were fortunate enough to have Eric and Liza as the Founding Directors of our camp. Our camp marketing and sales system is really a piece of art and Eric engineered the whole thing.

Mind blowing information packaged in a way someone not as adept at tech could understand and grasp the nuances enough to effect change with those back at camp. Thank you so much for taking the time to speak with me after about somewhat unrelated topic.

Integrated Workflows: Connect all your essential camp management tools seamlessly.
Time-Saving Solutions: Automate tasks to focus on what matters most—your campers.
Expert Support: Tailored integrations and dedicated support to ensure smooth operations.