1Diagnose
Camp Communication and Marketing Audit
Our exhaustive "engine audit" is a 200-point checklist that will diagnose performance issues in your summer camp marketing, from camper recruitment to retention.
Three connected stages take your summer camp marketing from diagnosis to a working engine.
Our exhaustive "engine audit" is a 200-point checklist that will diagnose performance issues in your summer camp marketing, from camper recruitment to retention.
We summarize your summer camp marketing audit into the key strategies and tactics your camp can act on.
Using what we've learned about your team and the opportunities in the report, we build a technology and consulting plan for your camp.
Summer camp marketing has changed because parents have. They don’t call the office the way they did decades ago. They expect to search, compare and ask questions online, the way they do for everything else.
We make it easy for prospective families to get to know you, so a one-word chat message asking for “dates” turns into a real conversation.
We join your team for a set period as your fractional CMO (Camp Marketing Officer) and build summer camp marketing systems that work for your camp, your directors and your full-time team.
Camper Machine runs the six as one connected machine, not six summer camp marketing agencies in a trench coat. A family finds your camp, sees you where they already are, decides to trust you, enrolls, and lands in your systems without anyone retyping a thing.
Most camps start where it hurts most, then work outward. Twenty minutes on a call is usually enough to tell you which one that is.
Schedule a demoThe first thing camps notice from our summer camp marketing consulting is the change in camper enrollment and retention.
But our ultimate goal is for you to replace your Fractional CMO. We want to teach and train someone on your full-time team to be the Camp Marketing Officer. We’ll always be around to help out, but eventually, you’ve got to take the lead.
Whether we are presenting at ACA Tri-State, a private group event or a podcast, we bring our CMO Principles everywhere we go.
“You made it easy to understand the importance of what Camper Machine does and what the future of marketing looks like. I really like how you collaborate and train the camps to become more independent.
Dayna Hardin
President | CampGroup LLC
“Eric and his team are great! They take care of everything that relates to getting kids to camp. This way, we can show up and be fully present with the kids at our camps.”
Mia Hamm
Founder | Team First Soccer Academy. World Cup Champion
“Not only have they figured out how to make all the marketing and sales stuff work together, but Eric and his team are really camp people too. It’s very important that he’s started a camp from scratch like me.”
Andy Pritikin
Owner/Director | Liberty Lake Day Camp
“I love seeing all the data that tells the story of our marketing funnels. Our camp marketing and sales system is really a piece of art and Eric engineered the whole thing.”
Dan Zenkel
President | Berkshire Soccer Academy
“This session could easily be the start of its own track with sessions specifically on pivot tables, Google Ads, CRMs and more. We need more of this and a bigger focus on marketing at the conference!”
Anonymous
2022 Tri-State Session | Attendee Feedback
“Mind blowing information packaged in a way someone not as adept at tech could understand and grasp the nuances enough to effect change with those back at camp.”
Anonymous | A Lot in a Bot
2022 Tri-State Session | Attendee Feedback
The Camp Stack· Camp software integrations
Stop juggling camp software. The Camp Stack connects CampMinder, CampBrain, UltraCamp and the rest of your camp systems to your CRM, email and reporting tools, so nobody on your team copies registrations from one system to another by hand.